About Rosana Apartment Hotel


A passion for affordable high quality studios

We have a passion for providing accommodation to expatriates and Vietnamese who want to enjoy high quality affordable accommodation in Vietnam and we have enjoyed this since 2007.  Below are our key milestones:

  • In 2007, we started a real estate agency in Phu My Hung city, Saigon South.
  • In 2010, we first opened our then Rose Apartment Hotel in Viet Tri City, Phu Tho province as a family business.
  • In 2011, we opened Rose Apartments in Ho Chi Minh City also as a family business.
  • 2012 was a turning point when we decided to go professional and started our Rosana Bac Ninh project and Rosana My Phuoc project.

Our business concept is simple: provide international quality studio rooms at great prices for our clients by:

  1. Being one of the best in the field by focusing on small and mid-range apartment hotel as our core and only business. We don’t do business in low-end as well as high end segments.
  2. Acquiring properties at great prices and utilize it to its best value.
  3. Direct involvement of owners in key steps of the business from concept to construction and operation to save costs and provide quality control over the process.
  4. Simple, practical and elegant designs to save costs and pass on these savings to our clients by offering them great studios at great prices.
  5. Growing our business in regional cities where there are many foreign direct investment enterprises, quality Vietnamese businesses, and a shortage of international quality accommodation. This approach ensures that our expertise is best utilized where it is most needed.

Over the last 12 years, the owners have been to many countries, namely Australia, Cambodia, China, Malaysia, Philippines, Singapore, Thailand, USA, Vietnam (Ho Chi Minh City, Hanoi, Sapa, Ba Vi, Tam Dao, Viet Tri, Hai Phong, Vinh Yen, Bac Ninh, Quang Ninh, Sam Son, Hue, Da Nang, Nha Trang, Phan Thiet, Ba Ria Vung Tau, Can Tho, An Giang, Phu Quoc, Vinh Long, Bac Lieu, Ca Mau), visiting as many as over 150 hotels and serviced apartment hotels, spending hundreds of thousand of USDs to set up a suitable model for Rosana apartment hotels.

Our process for creating a nice apartment house

We have also researched many books on business, property management, hotels, and visited many websites on the Internet to find out good models and then localize them into a Vietnamese context. We have talked to many expatriates living in Vietnam on their needs and budgets so to build a suitable studio apartment for them.

To create a cool small apartment building at great prices, we usually spend 1.5-2 years on a project, starting with selecting one property out of hundreds of properties to get better locations and better houses at the best prices so we can pass on these benefits to our tenants and guests.

We have also spent usually 4 months working with experienced architects in Hanoi and Ho Chi Minh City to design a good small apartment building and interior design, how to save costs and improve quality of the property so clients can enjoy good studios at great prices.

We usually then spend 6 months working with many contractors to ensure the needed quality.

Finally, we then spend 2 months to set up our operations at the hotel and another 2-6 months for training local staff to ensure international standard accommodation. We save costs for clients by directly managing our owned hotels.

 To better manage our hotels and save costs, we are aiming to use cloud CRM technology, websites, and online tools to directly interact with our target clientele, thereby reducing intermediary costs.

 Thank you for considering Rosana and we look forward to welcoming you to Rosana Apartment Hotel.

Rosana business in a nutshell

Below are our key business information and we would like to cooperate with investors and clients for mutual benefits in serving the housing needs of expatriates and local Vietnamese in key regional cities.


To become a boutique apartment hotel chain in 2020 with 1,000 studio apartments.


Provide cute, comfortable and caring homes (Rosana 3C).

Commitment to clients

The fastest and safest way to have your cute home or your money back.

Core values

  1. Be open and honest people through frank communication.
  2. Enjoy life and work, and be a better person everyday.
  3. Have a think-big and can-do attitude.
  4. Hold high a customer-first attitude by heart and head.
  5. Pursue sustainable growth through constant learning and focusing.
  6. Do whatever it takes to get the job done.

Our management team

Chris Nguyen Nhu Chuong, Chair

0903 365 995; This email address is being protected from spambots. You need JavaScript enabled to view it.

 Nguyen Nhu Chuong
  • Senior Investment Advisor, currently Advisor for Laureate Education Asia Ltd., Laureate International Universities – the largest private university network in the world.
  • Concept Owner and Co-Founder of Rosana Apartments Chain. Chris started investing in real estate since 1997 and in 2007, Chuong started a real estate brokerage agency, however in 2009 Chris found his passion in building small apartment houses, serving expatriates and Vietnamese who want quality accommodation at great prices.
  • Chris is also a marketing professional and his previous positions are Former Student Recruitment and Marketing Director, RMIT International University Vietnam – the largest foreign invested university in Vietnam. RMIT Vietnam colleagues and Chris worked together to help RMIT Vietnam become the non-public university with the largest total revenue in Vietnam.
  • Former Deputy Director, Australian Education International, Australian Embassy and Australian Consulate General, AEI colleagues and Mr. Chris worked together to contribute to growing Australia into the largest overseas study market in Vietnam.

Rose Pham Hong Nhung, Director

0906 261 263; This email address is being protected from spambots. You need JavaScript enabled to view it.

 Pham Hong Nhung
  • Rose has a Bachelor of English language from the College of Foreign Languages, Vietnam National University.
  • She managed very well our first Rose Apartment project in Viet Tri and has many experiences in providing accommodation to expatriates in Ho Chi Minh City and Phu Tho.
  • Rose is currently Director, Rosana Bac Ninh project in Bac Ninh city, Bac Ninh province – a top foreign direct investment destination in the north of Vietnam.

Brian Nguyen Nhu Binh, Director

0913 163 158; This email address is being protected from spambots. You need JavaScript enabled to view it.

 Nguyen Nhu Binh

Brian earned a Bachelor of Science in computer engineering from Ho Chi Minh City University of Technology, Vietnam National University, Ho Chi Minh.

  • Brian has over 5 years of experience in quality housing services in Phu My Hung, Saigon South, CBD in Ho Chi Minh City, Tan Binh and other districts.
  • Brian is currently the Manager of Rose Ho Chi Minh City and Director, Rosana My Phuoc project in the dynamic Binh Duong province.

Cooperation with Rosana

Currently, we are looking for talented professionals, dynamic staff and investors to join our management and staff teams, our shareholders in our projects. If you are interested in opportunities at Rosana, please send you CV to Chris at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0903 365 995.

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Contact: Mr Binh (Brian): 0913.163.158 Tel: +846503.543.724

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Address: No. 34 block F2, NA3 boulevard, My Phuoc 2 zone, My Phuoc, Chanh Phu Hoa ward, Ben Cat town, Binh Duong province, Vietnam

Website: http://www.rosana.vn



Contact: Ms. Nhung (Rose): 0906.261.263 Tel: +84.241.6275.795


Address: House 25-26, Lot N2, HUD Land Le Thai To boulevard complex, Vo Cuong 7 street, Vo Cuong ward, Bac Ninh city, Bac Ninh province, Vietnam

Website: http://www.rosana.vn



Contact: Mr Binh (Brian): 0913.163.158

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Address: 12 Thang Long street, ward 4, Tan Binh district, Ho Chi Minh City, Vietnam

Website: http://www.roseapartment.com

Rose Apartments in Ho Chi Minh city map GET MAP


Contact: Ms. Nhung (Rose): 0906.261.263 


Address: 112 Doi Can street, Doi Can ward, Ba Dinh district, Hanoi

Website: http://www.rosana.vn (Please contact by phone to make an appointment)



Contact: Ms. Nhung (Rose): 0906.261.263 Tel: +84.241.3858.518


Address: 16 Bui Xuan Phai, Kinh Bac ward, Bac Ninh City, Bac Ninh Province, Vietnam

Website: http://www.rosana.vn

 Rose Apartments in Ho Chi Minh city map GET MAP


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